I used to bomb introductions. I did it constantly. During my school days, red ink went flying just a few sentences in. I like to think they’ve gotten better since then, but I’ll admit it: Sometimes, my first attempts still fall flat. Unlike my teenage self, I know it and (importantly!) I don’t just shrug my shoulders and hit “send” anyway. While it would certainly be easier to give up and hope my readers will skip to the next paragraph—you know, the one after that ride through “what is she thinking?” land—I know most of you don’t have that much time on your hands. And I know when it comes to considering your own audience, you’re savvy to that observation, too.
But how do you improve a rough-‘n’-tumble beginning? It’s all about the hook.