If you don’t know a long-tail keyword from a call to action, then setting up your first consultation with a copywriter, business blogger, or ghostwriter can be intimidating. But I’m not here to quiz you on your encyclopedic knowledge of content marketing jargon (or lack there-of). In fact, there are three essential things we’ll be talking about that you know way more about than I do, and they’re the most important things you need to focus on as you prepare for our first conversation. Forget about the nitty-gritty details. For this chat, think big-picture.
In content strategy land, there is nothing more happy dance-worthy than when you get your first big web traffic surge or your first insightful comment or your first social media share from an influencer you’ve been following forever. But if you’re feeling more #sadface than #happydance, there’s a reason for that. In fact, there are five.
Continue reading “5 problems that are shutting down your content strategy happy dance”
You’ve been trucking along solo since the beginning, but as your business grows, the demands on your time increase. Something’s gotta give, but should it be your blog or your article contributions, your newsletter or your e-books? Making the decision to outsource areas of your business doesn’t have to be brain-busting. Read on for three signs it’s time to pass your content on to a ghostwriter (plus one thing you really need to consider before you pull the trigger).
When you begin to outsource areas of your business to another professional, it’s easy to sit back and let the other person drive the conversation. After all, they’re the expert in their field, so who are you to step in and suggest that’s something not quite right? If that’s the way you’re approaching hiring a ghostwriter, it’s time to tweak your point of view. Remember, this is a business relationship, and that relationship goes two ways. If there’s an area you don’t understand or that doesn’t specifically meet your needs, it’s up to you to jump in and make sure your interests are being served—before you sign a contract. Not quite sure where to start? Here are five questions to ask a ghostwriter you’re thinking about hiring.
Don’t tell my editors, but I adore ghostwriting. The realization came as a surprise to me, as one of the delights of magazine writing is flipping through those glossy pages and seeing your byline. People always ask me if it gets old. It doesn’t. So why am I thrilled to see an article I crafted published with someone else’s name on it? It’s all in the process.