If you don’t know a long-tail keyword from a call to action, then setting up your first consultation with a copywriter, business blogger, or ghostwriter can be intimidating. But I’m not here to quiz you on your encyclopedic knowledge of content marketing jargon (or lack there-of). In fact, there are three essential things we’ll be talking about that you know way more about than I do, and they’re the most important things you need to focus on as you prepare for our first conversation. Forget about the nitty-gritty details. For this chat, think big-picture.
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